Download the following support materials:

Financial Professional: Field Guide to Dementia
Financial Professional: Toolkit for Clients with Dementia

Why It Matters:
According to the Alzheimer’s Association:
  • More than 5 million Americans are living with Alzheimer’s disease.
  • By 2050, that number could rise as high as 16 million.
  • Every 66 seconds someone in the U.S. develops Alzheimer’s.

Steve Starnes, a Certified Financial Planner™ professional with Grand Wealth Management in Grand Rapids, Michigan, specializes in working with clients and families affected by Alzheimer’s and other related dementias.

In this video, you’ll hear the three most important things he says you can do when helping clients with dementia:

  1. Get someone other than your client involved.
  2. Recognize that most forms of dementia are progressive.
  3. Suggest your client see a doctor if you have a concern.

“Medical research tells us the ability to manage finances is one of the first things people have trouble with in the early stages,” Starnes said. “So what we do can be incredibly valuable for people.”


Things to Consider:
According to the Alzheimer’s Association 2017 Alzheimer’s Disease Facts and Figures:
  • You may already have a client with Alzheimer’s. One in 10 people over 65 has Alzheimer’s dementia.
  • Alzheimer’s is not limited to seniors. Some 200,000 Americans under 65 are living with the condition.
  • About 15 million Americans provide unpaid care for someone with Alzheimer’s.

Steven A. Starnes is a financial professional in Grand Rapids. He and his firm, Grand Wealth Management, are not affiliated with Transamerica.